The reason I love Hot Wheels over other brands is that the Hot Wheels brand sticks to the branding effort they set back in 1968, making “California Custom Miniature Cars”. This is achieved by customizing the appearance of the vehicles with paint, graphics, stance, body kits, or just adding really cool features. The ’07 Chevy Silverado we have for you today hits on most of those points. It has the gloss black paint that really makes those flames jump right off the side. Lets address the “elephant in the room” though, which in this case would be the motorcycle in the trunk.
In a recent interview, the Hot Wheels Director of Design, Felix Holst, said that all designers are encouraged to add something special to a casting when designing it, giving it character. To me, adding the bike to the truck adds character. So much so that you could speculate that if this truck was real and had a driver that the driver was a younger guy who was into custom trucks as well as import motorcycles. Maybe he is a racer, who knows, all that matters is that with the simple addition of this element you can start to formulate a story in your head. If you ever spend time with a young child, you’ll know that they are so creative and their minds are always wandering, filling in the gaps and creating stories. Some adults lose that ability, some retain it through various avenues of creative outlets and hanging onto childhood passions. Is this an autobiography? Too Deep? Cheers!
Needless to say, I was quite disappointed when the decision was made to remove the motorcycle in 2012. Sometimes Mattel does what is has to do to ensure the $1 pricepoint of a mainline stays, but I really despise the fact that losing character in the castings is the cost to us. The thought was always that if this casting would appear in a premium line, the bike would reappear but with the 4×4 version of the ’07 Chevy Silverado releasing now in the premium Heritage line in the Real Riders segment (with no bike), it appears evident that the bike is gone for good.
Updated 09/20/2016 — The bike is back in the trunk as part of the premium Car Culture Trucks series.
This truck reminds us of a little video from Florida Georgia Line, “This is How We Roll”: