Tag: Ryu Asada Designs
Ryu was a Designer at Mattel from 2004 until he died of colon cancer in 2021. Born and raised in Osaka, Japan, he came to the United States in 1997 to attend the University of Oregon. Upon graduating in 2000 with a degree in English and Physics 2000, he pursued a degree at the Art Center College of Design in Pasadena, California. This was the same design school where Phil Riehlman, Mark Jones, Bryan Benedict, Jun Imai, and lots of others went to.
Upon graduation in 2004, he started he started his professional career at Mattel as a Matchbox designer where he designed and worked on (what he estimated to be) about 150+ diecast cars, among other things, over 8 years with the Matchbox team (2004-2012).
His very first Hot Wheels design was the Gearonimo (a 2009 New Model), which he design while still with the Matchbox team (working as a guest designer). He went on to produce three more Hot Wheels castings while still working for Matchbox: Formula Street (based on one of his school project at Art Center), Honda S2000, and HW Jump Truck (both full size and 1/64).
In 2012, he joined Hot Wheels team and started to manage basic cars. His very first Hot Wheels project as an official HW designer was ‘67 Chevy C10 (a 2013 New Model). His death in 2021 hit many involved with the hobby hard as Ryu was very passionate about his craft and always great person to talk to. He will be missed as his designs live on. Below are his vehicles we’ve featured on the site.
Our one-week long #ViperWeek celebration ends with a bonus article on the newest Hot Wheels #Viper casting, the SRT GTS-R. Based off of the real car of the same name, the SRT GTS-R has been a force to be reckoned with at the 24 Hours of LeMans race. […]
On Saturday, June 30, 2012, Tanner Foust and Greg Tracy set a world record at the X Games in Los Angeles by driving two all-wheel-drive rally coupes through a 66 ft. real-life version of the famous Hot Wheels Double Loop Dare Track Set. The feat was amazing as […]
The Raptor is officially a Hot Wheels car! Wahooooo. While some may consider the #Sandblaster as a Ford F-150 Raptor, this #First Edition of the ’17 Ford F-150 Raptor casting is officially licensed by Ford and has collectors hitting the pegs in search of it. Ford hit a […]
When we featured the Track Aces (2015 New Models) ’15 Jaguar F-Type Project 7 back in August, we gave you a run-down of what makes this car so cool. Well this Jaguar is back for 2016. While the graphics have essentially been copied over, the British Racing Green […]
Is it a Treasure Hunt? Is it NOT a Treasure Hunt? That’s what collectors have wondered since stumbling upon the Fiat 500 in the HW City / HW Rescue Series in late 2015. In 2015, collectors were greeted with two tiers of Treasure Hunt (TH) cars by Hot […]
A car built for racing in both real life and in Hot Wheels scale, the ’15 Jaguar F-Type Project 7 is one of the world’s more limited cars with only 250 made. According to the back of its Hot Wheels casting’s 2015 blister card its a two-seat roadster powered by a […]