Tag: Ryu Asada Designs

Ryu was a Designer at Mattel from 2004 until he died of colon cancer in 2021. Born and raised in Osaka, Japan, he came to the United States in 1997 to attend the University of Oregon. Upon graduating in 2000 with a degree in English and Physics 2000, he pursued a degree at the Art Center College of Design in Pasadena, California. This was the same design school where Phil Riehlman, Mark Jones, Bryan Benedict, Jun Imai, and lots of others went to.
Upon graduation in 2004, he started he started his professional career at Mattel as a Matchbox designer where he designed and worked on (what he estimated to be) about 150+ diecast cars, among other things, over 8 years with the Matchbox team (2004-2012).
His very first Hot Wheels design was the Gearonimo (a 2009 New Model), which he design while still with the Matchbox team (working as a guest designer). He went on to produce three more Hot Wheels castings while still working for Matchbox: Formula Street (based on one of his school project at Art Center), Honda S2000, and HW Jump Truck (both full size and 1/64).
In 2012, he joined Hot Wheels team and started to manage basic cars. His very first Hot Wheels project as an official HW designer was ‘67 Chevy C10 (a 2013 New Model). His death in 2021 hit many involved with the hobby hard as Ryu was very passionate about his craft and always great person to talk to. He will be missed as his designs live on. Below are his vehicles we’ve featured on the site.

Orange Track Diecast

HW Dream Garage (2020 New Model): MATTEL DREAM MOBILE

14 years before Hot Wheels even came into existence, Mattel released its first car: the Mattel “Dream” Car. Sold in 1953 for $1.98 the 1:24 scale “Dream” Car was Mattel founder, Elliot Handler’s vision of the future of the automobile. The Hot Wheels #Mattel Dream Mobile celebrates that […]

Orange Track Diecast

HW Exotics (2019 New Model): ’16 BUGATTI CHIRON

Back in March, the Hot Wheels Design Team — better known collectively as @hotwheelsdreamteam on Instagram — shocked the Hot Wheels world, announcing the return of #Bugatti to the #2019 Hot Wheels mainline. Collectors had clamored for another Bugatti since the Bugatti Veyron last appeared in 2010; and […]

Orange Track Diecast

HW Race Team (2019 New Model): CHRYSLER PACIFICA

When Hot Wheels makes mini-vans, they make them cool. This wave of modern #Vans differs from the paneled vans of years past. Rather, today’s Hot Wheels vans are either slammed, racing vehicles like the ’14 Honda Odyssey OR they are heavily-modded, 4×4 #Off-Road Vehicles. The #2019 New Models […]