Tag: Ryu Asada Designs

Ryu was a Designer at Mattel from 2004 until he died of colon cancer in 2021. Born and raised in Osaka, Japan, he came to the United States in 1997 to attend the University of Oregon. Upon graduating in 2000 with a degree in English and Physics 2000, he pursued a degree at the Art Center College of Design in Pasadena, California. This was the same design school where Phil Riehlman, Mark Jones, Bryan Benedict, Jun Imai, and lots of others went to.
Upon graduation in 2004, he started he started his professional career at Mattel as a Matchbox designer where he designed and worked on (what he estimated to be) about 150+ diecast cars, among other things, over 8 years with the Matchbox team (2004-2012).
His very first Hot Wheels design was the Gearonimo (a 2009 New Model), which he design while still with the Matchbox team (working as a guest designer). He went on to produce three more Hot Wheels castings while still working for Matchbox: Formula Street (based on one of his school project at Art Center), Honda S2000, and HW Jump Truck (both full size and 1/64).
In 2012, he joined Hot Wheels team and started to manage basic cars. His very first Hot Wheels project as an official HW designer was ‘67 Chevy C10 (a 2013 New Model). His death in 2021 hit many involved with the hobby hard as Ryu was very passionate about his craft and always great person to talk to. He will be missed as his designs live on. Below are his vehicles we’ve featured on the site.

Orange Track Diecast

HW Speed Graphics: ’90 HONDA CIVIC EF

Thanks to a lucky stop at my local Target earlier this month, I was able to find the first Super #Treasure Hunt of 2019, the #HW Speed Graphics Series #’90 Honda Civic EF. It was the first time in a very long time that I found an actual […]

Orange Track Diecast

Night Burnerz: ’15 MAZDA MX-5 MIATA

Just last year, Hot Wheels collectors were introduced to “Mad” Mike Whiddett, a drift car racer from New Zealand. His Mazda REPU named “PITBUL” was featured in the 2017 HW Daredevils series. It was quite the debut for the Hot Wheels #Mazda REPU casting given its extensive graphics […]

Orange Track Diecast

Night Burnerz 5-Pack: DODGE VIPER SRT GTS-R

The #2018 Hot Wheels #Night Burnerz 5-Pack hit the pegs back in January and even after a couple months at retail here in the United States, the 5-Pack seems to be selling (for just over its retail price) online. Collectors attributed the initial surge in secondary market value […]

Orange Track Diecast

‘Tooned Series (2017 New Model): HEAD STARTER

Is it a distant relative of the Hot Wheels Farbs? Is it Matchbox-inspired? Or is it derived from an old Japanese toy? Well, back in early January, when Hot Wheels designer, Ryu Asada, posted this car on his Instagram account, I immediately thought this could be a modern-day, mainline Farb — […]

Orange Track Diecast

HW Exotics: ’15 JAGUAR F-TYPE PROJECT 7

If you’re a fan of authentic car graphics on an ever-growing rainbow of colors, you’re in luck with the brand-new, #’15 Jaguar F-Type Project 7 from the 2017 #HW Exotics Series. This #Exotic #Convertible casting appeared just two years ago as a #2015 New Model in the Track Aces […]