After 20-some-odd-years, love for the Hot Wheels #Dairy Delivery appears to be fading. What’s going on Hot Wheels collectors? Collectors used to periodically post pictures of their Dairy Delivery casting collections like clockwork. There would always be some collector clamoring to include the Dairy Delivery is this series or that line… have we given up on a Hot Wheels collector favorite?
For those that weren’t collecting in 1998, the #Dairy Delivery took the collecting world by storm that year as it was dropped in the mainline as part of the 1998 First Editions. From there, it was assigned a similar “billboard status” to the likes of the #Volkswagen Drag Bus, as it was used as a promotional vehicle boasting several corporate logos over the next few years. It was a casting that collectors loved to hoard as there was always a Dairy Delivery buyer to be had, or a trade partner to be found. Customizers loved it. I have probably seen — conservative estimate — a thousand Dairy Delivery customs over the last 20 years. It seemed like every year it was either being released as a HotWheelsCollectors.com or convention exclusive. The Dairy was big, bulky, and was a pretty cool looking vintage milk truck design by Phil Riehlman.
So what the heck happened?
Well, first, it appears big, bulky Hot Wheels castings like the #Dairy Delivery, #Convoy Custom, #Blown Delivery, etc., are last decade’s hypebeast. The collector base has moved on to putting #Gassers, and Japanese & European imports up on a pedestal. This shift echos a societal trend, but is also a reflection of the team over there in El Segundo. Maybe they recognized that the Dairy wasn’t getting the demand it used to. It could be a product of overproducing a popular casting. Perhaps its that the casting lost its mainline collector fanbase that scooped up every Dairy Delivery they could find at retail when the car was ousted from basic level production after the 2009 model year. Did the Dairy Delivery just get too expensive to produce at the mainline level? It does have a lot of metal in that body…
For the last 10 years, the #Dairy Delivery has mostly been relegated to the #Pop Culture line black hole as it’s billboard nature made it the perfect candidate for that line. But with that line, we are seeing collectors grow tired of castings that have had too many repeated releases in it. The Dairy has had some decent convention releases in the past decade, along with one cool HWC release and a pair of collector edition “mail-ins”, but that is expected, and certainly fell off from the decade prior where the Dairy was everywhere. Now, it seems like the Dairy’s inclusion is more out of obligation to keep the tool active rather than being incorporated as a signature piece.
Maybe I am blowing this out of proportion… maybe I am right. Collector interest pertaining to the #Dairy Delivery is waning. Rather than retiring the casting, or shelving it for a few years, the Dairy Delivery is in limbo. What is Hot Wheels to do? Let’s play, “let the collectors decide”… fire off in the comments below. What should be done with the Dairy Delivery?
Categories: Collection Reflection