Hot Wheels of the Day

HWOTD // 2003 First Editions: BUGATTI VEYRON

Hot Wheels of the Day

Bugatti Veyron

Mainline / 2003 First Editions

RELEASE YEAR: 2003 • CASTING DESIGNER: MARK JONES

Orange Track Diecast
Hot Wheels Bugatti Veyron from the 2003 First Editions (both red & metalflake red variations)

The Hot Wheels #Bugatti Veyron is a #Discontinued Casting now as it was last released in 2010. The Bugatti Veyron 16.4 has been released in the 2021 Themed Assortment / 1/4 Mile Finals series, and while it may look like an updated version of this casting, it is effectively a new casting as it more closely resembles the production Veyron — versus this casting which is based off the Veyron concept.


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Color (material): Red/Black (metal)
Chassis (material): Black (plastic)
Windows: Clear
Interior: Beige & Chrome
Deco: Two-Tone with Silver Headlights
Wheels: Chrome #10SP
Country of Manufacture: Malaysia
Toy# (SKU): 56392

When the Hot Wheels #Bugatti Veyron was released in the #2003 First Editions, it was largely ignored by Hot Wheels collectors — the actual 1:1 car wasn’t even released until 2005. That trend continued until the casting was ultimately discontinued in 2010. A rumor had been spread in the Hot Wheels collector community that it was Bugatti who was behind the discontinuation, prompting collectors to be intrigued. With no response by Mattel on the matter, the rumor eventually grew to: “Bugatti was buying up these on the secondary market because they didn’t like the casting”. After that rumor spread, there was an even sharper rise in popularity among collectors. It was never proven to be true, but nearly a decade later, the Hot Wheels Bugatti Veyron continues to have a mystique surrounding it, intriguing collectors worldwide.

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Despite all that, the exclusivity of the 1:1 Veyron has made it a rare sighting on the roads. The car’s unique look makes it instantly recognizable among car enthusiasts. On top of that, the performance of the vehicle made headlines when the Bugatti Veyron 16.4 Super Sport broke the Landspeed World Record for Production Cars record when it clocked 431.072 km/h (268mph) on July 4, 2010. This all happened as the Hot Wheels casting was being produced for the last time.

CURRENT MARKET VALUE (Carded, August 2021)

$29.66 ▲

Nowadays, the Hot Wheels #Bugattis have taken on a legacy of their own. Collectors are enamored with the #’16 Bugatti Chiron and many in the United States are anxiously awaiting the return of the Veyron when 1/4 Mile Finals finally hits Walmart stores nationwide — it has only been found internationally thus far.

Only a few variants of the original #Bugatti Veyron casting were made, and all those command anywhere between $10 to $100. As you can see, even the mass-produced, once looked-over #2003 First Edition fetches 30x its original retail price. And, we haven’t even gotten to the #Variation yet…


Orange Track Diecast

Color (material): Metalflake Red/Black (metal)
Chassis (material): Black (plastic)
Windows: Clear
Interior: Beige & Chrome
Deco: Two-Tone with Silver Headlights
Wheels: Chrome #10SP
Country of Manufacture: Malaysia
Toy# (SKU): 56392

As you can see, there is a #Variation for that initial #2003 First Edition release: metalflake red paint. I’m not even sure how widely known this variation is among collectors as it is not a common one. I’ve seen these sell for over $100 in the past but it looks like the current market value has settled just under that. Not many have hit the open market in an auction format so the price is definitely an estimate.

ESTIMATED MARKET VALUE (Carded, August 2021)

$80.00

The #Variation isn’t a huge one, but as you can see below, these two are noticeably different — probably even more so in person. Regardless, it is surprising to see it not go for more given the hype around Hot Wheels #Bugattis, and the current must-have collector market where prices on everything Hot Wheels have risen over the course of the last year.

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The #Bugatti Veyron is really the first Hot Wheels #Exotic from the mainline (basics) to fetch high dollar, and this #2003 First Edition release paved the way for all of that. To find out what all the Hot Wheels Bugatti Veyron releases go for, click the button below.

2 replies »

  1. 😎Article BRAD as usual. I have a:
    2003 FE Bugatti (light red) nicely tucked away in a protector. It is my favorite Bugatti being that it is the 1st Edition one. I wish MATTEL would make an RLC quality one for the RLC. Oh well wishful thinking. A 2022 RLC Membership one would be great. Anyway it is nice to read your articles about cars from 10 plus years ago.Please keep the great articles coming..
    🤞🏾🤞🏾🤞🏾🤞🏾🤞🏾

  2. Great article Brad as usual.

    It points out the diecast aisle delusion often experienced in the where a rumor becomes intense moronic word of mouth “legend”.

    This is the single most overrated mainline of the last 20 years to gain hype while having been a pretty big peg warmer at the time of its release. I’ll admit, I started digging thru my son’s old pile of cars once the price hit $40 at the height of the insanity in order to cash in on the stupidity. Luckily he only had one beat up yellow mainline that I quickly threw back into his box and slapped myself in the face to bring me back to reality.

    The 1:1 car is a marvel of machinery while the 1:64 design is eclipsed in style by its predecessor from 1981 wearing the Bugatti name, the ’37 Bugatti. Give me any one of those releases with a set of wide whitewalls any day over that not-so-“Super” car. Or even better, the 100% version from the 2003 Classic Series two car box set.

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