Every year, the folks at Hot Wheels has a few, cool surprises up their sleeves. This one is two-fold. First, starting off in the mainline this year, we were treated to a new Hot Wheels partnership with #Gumball 3000. The second was the #Promotional Vehicle that would follow: the #Lamborghini Aventador LP 700-4.
For those that don’t know, #Gumball 3000 is a yearly car rally that has taken place on various continents since it began in 1999. The race is an event in every city it stops in along the way by virtue of participating celebrities, flashy cars, and the latest in style, and nightlife. The trek is a 3,000-mile race on public roads by day, and a nightlife explosion (by night) with some of the world’s top DJs putting on some epic shows.
This year’s event (2019) started in Mykonos, Greece, and ended in Ibiza, Spain. Team Hot Wheels had a stake in the race as the brand chose social media influencers, Tanner Fox and Constance Nunes to pilot the Hot Wheels Official Range Rover SVR. The race ended prematurely for the team as the Range Rover ended up upside-down in a ditch, but fortunately, that wasn’t all Team Hot Wheels brought with them.
At one of the dinner events for the 2019 #Gumball 3000, attendees received a Hot Wheels -sized version of the winning car from 2016. The Hot Wheels #Lamborghini Aventador LP 700-4 was dressed in that same #3 camouflage paint scheme as the LP 750-4 driven by Dutch DJ, Afrojack. The acrylic case it came mounted to stated, “Lamborghini Aventador: Spirit of Gumball Winner’s Series”. This was starting to seem like a pretty exclusive piece that would be hard to track down.
Fortunately for Hot Wheels collectors, this #Promotional Release was made available us. Collectors on HotWheelsCollectors.com have long asked for these types of event cars to be made available for purchase via the site. It has been done in the past with various types of international (non-US-based) events like the Mexico, Japan and Brazil conventions, and other types of promotional cars. Still, this one was a bit of a shock when collectors noticed a countdown page appear for a very unorthodox, Thursday sale.
Why was it a Thursday sale? Well, US-based collectors that were up in the wee hours of the morning on July 25, 2019, would know the answer as another sale on Gumball3000.com was scheduled to take place at 10AM (British Standard Time). That sale did not limit purchasers, as many ordered multiples of this car directly from #Gumball 3000 headquarters in the United Kingdom. The HWC sale that took place at 9AM (Pacific Standard Time), limited Red Line Club members to one each.
The #Lamborghini Aventador LP 700-4 was originally scheduled to be a shop-load as small quantities were available. HWC has done shop-loads before as it is a way to sell low quantities (typically less than 1,000 pieces) to collectors, curbing expectations, without having to announce a sale. With word getting out about the shop-load, HWC ultimately did announce the sale, but stressed that limited quantities were going to be available so there should be no expectation of each member getting one. The sale ultimately lasted a whole 4 minutes before the #Gumball 3000 #Lamborghini sold out.
In the days leading up to the sale, dozens of vocal collectors expressed their displeasure with Hot Wheels selling a car with plastic wheels for $20 — comparing the overall quality to that of an RLC car. What those collectors failed to realize was this was not an RLC piece. Through the efforts of the HWC team, they were able to procure the small amount they could, to honor the request of those collectors yearning for a chance at limited pieces such as this. Demand, of course, was going to be there as the #Lamborghini Aventador LP 700-4 is a super cool replica of an actual #Gumball 3000 #Rally Car.