The Hot Wheels brand continues to court several video game licenses as the relationships have proven fruitful for both Hot Wheels and the video game companies. Mattel furthers their reach by attracting consumers in the video game segment with a wide assortment of cool castings, all while not spending the time and money to build the game, and brand of that game, themselves. The video game companies are getting a hard product they can use for promotion of their game, all while having the global reach of the Hot Wheels brand. Thus, the video game licenses have worked out well for Hot Wheels, collectors and anyone who picks one of these diecast machines.
So far, the #FORZA Motorsport license has produced a wide array of track-worthy cars. The first five cars hit in the Entertainment line late last year, while this year, we got this 7-car, #FORZA Motorsport Series (2017) which retailed at Walmart for 94¢ (U.S.) and have another 5-cars Replica Entertainment series coming out next month, retailing for $5 on average.
One of the favorites of the #Muscle Car collectors — who have feeling slighted a little bit as of late with the influx of JDM releases — is the #AMC Javelin AMX. Its old school muscle in a new school type of series so its a welcomed sight. The execution of this release seems flawless as the silver paint gleams in the light, and the graphics are nearly authentic — with the addition of a few sponsor logos. Its hard to believe sometimes that a Hot Wheels release this good can be had for less than a buck … queue hoarding.
The #Walmart Exclusive #FORZA Motorsport Series (2017) hit Walmart stores here in the U.S. in late September and really couldn’t have gone smoother from a collector perspective. The 6-car series even contained a #Chase car, and collectors seemed to find all seven with relative ease — which is a nice change of pace from some of the other themed assortments this year. The series has moved fast at retail as every car was a must-have for most collectors.