9/24/2019 — The next batch of Hot Wheels store exclusives will be the Electro Silhouette (HW Green Speed, Light Blue), #Range Rover Velar (Factory Fresh, White), #Custom ’56 Ford Truck (Rod Squad, Dark Red) and ’64 Buick Riviera (HW Art Cars, Black). We now know that! The question remains: where will these show up?
Hot Wheels and Kmart have seemingly parted ways from the triannual Kmart Collectors Days which have been a collector-favorite event for the last 15 years. Recent events, however, have been soured by the lack of Kmarts, after many have closed. Collectors had been forced to drive longer distances and face stiffer competition for a chance to open the special cases. In all, most events were actually very well run with an occasional hiccup from time to time.
These store exclusives — which I believe were originally done for the Kmart event — will appear at a new retailer in October. Sources indicate that this mystery retailer will be Kroger due to the strong relationship the grocery store chain (and its affiliates) have had with Mattel. Will we see another in-store event like Kmart had, or will these just be pegged exclusives like Kroger has done in the past? Time will tell. Whatever the case may be, look for these four exclusives to start showing up at Kroger stores soon.
UPDATED 9/30/2019 — These cars have started showing up at Kroger stores over the weekend. It looks like there will be no event, as these will just be pegged. Also, there is a mail-in starting in October associated with this. It will be for the ’64 Dodge 330. Look for the official dates for that, soon.