8/15/2018 — Wow! Ever hear the slogan “what will they think of next?” … Hot Wheels product is in full force for the 50th Anniversary and now, the United States Postal Service (USPS) is getting in on the fun. Announced today, USPS will offer 20 Hot Wheels stamps of 10 different Hot Wheels castings, later this year. Fans of Orange Track Diecast (OTD) will get a kick out of the fact that the 10 cars featured will be shown racing down that all-too-familiar orange track. Images were shot by photographer Len Rizzi. Project’s Art Director was William J. Gicker and Stamp Designer/Typographer was Greg Breeding.
No official word on when these will be available, but you can look out for a “first-day-of-issue dedication ceremony” to be held at a specific location which will also be announced. I will update this page when that information becomes available. Keep checking back! Also, I will include the online purchase link if/when one becomes available.
UPDATE 8/23/2018 — According to prnewswire.com, the “first-day-of-issue dedication ceremony” will take place at Texas Motor Speedway (Fort Worth, TX) on Saturday, September 29th at 10AM (CDT). The ceremony will occur during the Goodguys 26th Summit Racing Lone Star Nationals Event.
UPDATE 8/24/2018 — Apparently Australia Post has their own set of stamps as well. Special thanks to J.P. Manalo on the OTD Facebook page for pointing it out. LINK IS HERE for my Australian friends.
Hot Wheels 2018 Stamps from the United States Postal Service. Image courtesy of USPS, used with permission.
Per the press release, the Hot Wheels depicted are (from left to right):
- The aptly named #Purple Passion (1990), a super sleek metallic purple and green model. The car remains a favorite of collectors.
- The #Twin Mill (1969) is one of the most iconic Hot Wheels cars of all-time. The speed machine features dual big-block engines.
- Equipped with a roof-mounted rocket, the Rocket-Bye-Baby (1971) is one of the most aggressive racers in Hot Wheels history.
- The distinctive #Bone Shaker (2006) is a hot rod with a fierce-looking skull for a grille. The car has a massive short-block engine made to rattle your bones.
- Perfect for Halloween, the spooky Rigor Motor (1994) is a coffin-shaped hot rod that is powered by a huge engine adorned with two skulls.
- The HW40 (2008), a car introduced to celebrate the 40th anniversary of Hot Wheels, features a jet turbine engine. The space-age vehicle features a futuristic glass hood.
- A spectacularly powerful version of a classic muscle car, the #Rodger Dodger (1974) has a giant engine bursting out of its hood.
- The original surfboard-toting Deora (1968) was included in the first Hot Wheels line. The souped up #Deora II, showcased on the stamp, came out in 2000.
- With a twin turbo V6 hybrid engine and wide front air intakes built to look like a predatory fish, the #Mach Speeder (2018) is a true 21st-century racer.
- The #Sharkruiser (1987) is a carnivore on wheels. The completely unique design features fins, a tail, a sharp-toothed grille, and a roaring V8 engine.
Categories: News
ORANGE TRACK DIECAST 
Postal stamps sounds like a nice tie-in with Hot Wheels 50th anniversary. However, the ten stamps shown are NOT all worthy. How can ten models be chosen and not consider models like the ’67 Camaro, S’Cool Bus, Snake and Mongoose or, of course, the VW Drag Bus. Mach Speeder, HW 40, Deora ll and Sharkcruiser… Really?! I figured Mattel would save these (and so many others like them) for the Hot Wheels 50th toilet paper. The bottom line; this is a poor tie-in that is not worth the attention. Obviously, a not well thought out promotion.
All of the cars you listed carry additional licensing. My guess is that they opted to use Hot Wheels Original Designs to avoid having to factor in, and pay, the licensing those would require.
Reblogged this on The Race Case and commented:
I’m sure we can all debate about whether or not they chose the right models for these postage stamps … Either way this is pretty cool.
I like it. I use to collect stamps in the early 70’s. They are stored away somewhere. A mixture of different stamps during that era. Space stamps were hot then . The Shuttle stamps were in high demand. Now we are going to have HOTWHEELS on stamps. Maybe down the road the Candy Striper and the other hot HW’s cars will be on stamps if the licensing stuff can be worked out. The USPS will have other HW’s if this is successful. Bring em on. Thanks Brad for the info.
I think they’re all good choices. They’re all classics, except for the Mach Speeder because it’s new. But it’s appropriate to bookend with a car from the 50th year. I’ll probably go look for a Mach Speeder now.
Forever 55-cents Forever stamps can be used to send one ounce of First-Class Mail even if stamp prices increase in the future. In 2018, the U.S. Postal Service® celebrates Hot Wheels, the iconic die-cast cars that for the last 50 years have ignited the imaginations of generations of children around the world. Today, kids and adults alike still play with and collect these outrageously speedy scale models.