8/8/2018 — The 50th Anniversary of Hot Wheels has prompted many to share their side on how the Hot Wheels brand has impacted them over they course of their lifetime. From TV specials to price guides to literature, there is no shortage of Hot Wheels nostalgia for 2018. A new book by Assouline appeals to the visual sense of most collectors as its vivid imagery spans whole spreads. You can PRE-ORDER IT NOW on Amazon for $43.26 + free shipping (for Prime members). which is 13% off the cover price. The book is scheduled to ship sometime this month and features over 200 illustrations over 300 pages!
The Assouline site says the following about the book:
Since debuting in 1968, for just a dollar each, Hot Wheels has ignited the challenger spirit in generations of children, through products, experiences that promote creativity, experimentation and competition. Fifty years after the first prototype sped across Mattel founder Elliot Handler’s desk, Hot Wheels is the number-one toy in the world, with 10 million cars produced per week and 16 cars sold every second. And it’s not just for kids—the miniature die-cast cars are also avidly sought after by collectors worldwide, many of whom own more than 1,500 models.
Hot Wheels is more than just a toy, over the years it has reinvented itself as a true lifestyle brand with segments that range from life size cars, licensed apparel, merchandise, gaming and digital content. Covering topics from the origins and technical evolution of the toy to the lifelong value of play, Hot Wheels takes readers inside the exclusive world of the most fervent collectors, and explores the brand’s exciting plans for future products. Filled with energetic imagery, this compact yet vibrant volume brilliantly conveys the rich panoply of dynamic designs and thrilling experiences of this quintessential American toy. Featuring a personal and nostalgic foreword by racing legend Mario Andretti.